a new identity

the old logo

the new logo

My path crossed with Brad Nelson of Chrysalis Hardwoods when he was recommended to me by my contractor upon asking for a referral — I was looking to hire a company to refinish my hardwood floors, and Chrysalis came with high praise. As Brad and his crew were working in my home this summer, he mentioned wanting to work with me on developing a website, as the company had no online presence. After reviewing his materials, I suggested we first begin with redesigning the logo (the transition from ‘old’ to ‘new’ is featured above). After designing business cards, yard signs, machine labels, an advertisement and other marketing materials for Chrysalis, we are now advancing to the website as our final assignment.